The Kenworth product was strong and durable, relatively inexpensive and easily financed. Once a Kenworth was sold to a customer, they usually came back when they needed more trucks. For all the financial problems, Kenworth nonetheless continued to introduce new lines during the Depression. They started building custom chassis for the fire trucks in early 1932, and their first fire truck, a model TC-56 sold in 1932, was still on reserve service status for the Sumner,Wash., Volunteer Fire Department in 1980.
In 1932, Kenworth produced the first of several Model 240 trucks with a Fageol cab and a Kenworth hood and fenders for Consolidated Freight Lines (which later built its own trucks, which became Freightliner trucks).