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1941 Chevrolet Master Deluxe Coupe Custom
An unqualified hit with buyers and an immediate sales success, the 1941 Chevrolet model line-up featured newly redesigned bodies by Harley Earl’s acclaimed GM Art and Colour Section, with similar design cues as those on the more-expensive Buick line. Riding upon a longer 116-inch wheelbase, the new Chevrolets provided improved passenger room and comfort, with interiors delivering three additional inches of hip room. Deft styling tweaks included hidden running boards and blending of the headlamps into each front fender.
Engineering, long a strong suit of GM and Chevrolet, was characteristically strong with modern independent front suspensions and hydraulic braking. The 235 cubic inch OHV inline six-cylinder engine of the 1941 Chevrolet Master DeLuxe and Special DeLuxe lines was heavily updated with a cylinder-head redesign and a slight compression-ratio increase to 6.5:1, bringing rated horsepower to 90. Archrival Ford seems to have taken the opportunity at this point to claim that it had rated its own “Flathead” V-8 too low and raised its own power rating to match the Chevy “Stovebolt.” Additional Chevrolet engine upgrades included new pistons and revised valves, rocker arms, and an improved water-pump design. With the growing European war, conflict looming in the Pacific, and President Roosevelt’s speeches referring to the United States as the “arsenal of democracy,” Chevrolet advertised its powerful and famously reliable engine the “Victory Six.” Further heightening the 1941 Chevrolet line’s considerable appeal, the cars are renowned for their solid build quality and legendary durability.
While many cars of the immediate pre-war era were used mercilessly or hot rodded and modified for drag racing or stock-car competition after the war, this 1941 Chevrolet Master Deluxe Business Coupe emerged unscathed from those fates. Thankfully retaining its factory-stock body and excellent flowing lines, the Chevrolet is a handsome and very mild custom, with complete new electrical wiring, upholstery, carpeting, and exterior paint. The period style pleated upholstery is particularly noteworthy with the addition of large white diamond patterns at all seat backs. The consignor reports that the chrome was recently restored during 2012. Riding nicely on a set of chrome wheels with “baby moon” hubcaps, the Chevrolet’s quality is confirmed by three First in Class awards.