#625 1937 Chrysler Royal Sedan
VIN: 6921350
Odometer: 51816
Engine: 228cid (3.7l) I6
Trans.: 3-spd Manual
Chrysler faced a daunting marketing challenge in 1937. What does a company do when it stakes its brand on a dramatic innovation that turned out to be just a little too dramatic for the marketplace?
That was Chrysler's situation after the Chrysler Airflow's three-year run. The dramatic new aerodynamic design was a critical success but a commercial failure as customers just didn't "flow" to the look. Also, the Airflow, expensively priced, suffered from quality-control issues.
Enter -- or rather, reenter -- the Royal.
The model line was introduced in 1933 but made way for the Airflow. But when the company was forced to pivot in the 1937 model year, it resuscitated the Royal nameplate, using it for the company's new, moderately priced entry level. The Royal was a big success, and, buoyed by the impressive first-year sales, remained in place as the introductory Chrysler until 1950.
The Royal featured a dependable 6-cylinder engine and a sturdy 3-speed manual. This example, which has been admired in the Automobile Driving Museum since 2008, is dressed in period-correct teal paint. It is a well-kept and faithfully maintained example. Royal dependability and style rescued Chrysler in '37 and you can own this elegant piece of automotive history.
Admired in the Automobile Driving Museum since 2008
A well-kept and well-maintained example
Chrysler six-cylinder power paired with a three-speed manual transmission
A streamlined marketing success for Chrysler as it was a replacement model for the Airflow
VIN: 6921350
Odometer: 51816
Engine: 228cid (3.7l) I6
Trans.: 3-spd Manual
Chrysler faced a daunting marketing challenge in 1937. What does a company do when it stakes its brand on a dramatic innovation that turned out to be just a little too dramatic for the marketplace?
That was Chrysler's situation after the Chrysler Airflow's three-year run. The dramatic new aerodynamic design was a critical success but a commercial failure as customers just didn't "flow" to the look. Also, the Airflow, expensively priced, suffered from quality-control issues.
Enter -- or rather, reenter -- the Royal.
The model line was introduced in 1933 but made way for the Airflow. But when the company was forced to pivot in the 1937 model year, it resuscitated the Royal nameplate, using it for the company's new, moderately priced entry level. The Royal was a big success, and, buoyed by the impressive first-year sales, remained in place as the introductory Chrysler until 1950.
The Royal featured a dependable 6-cylinder engine and a sturdy 3-speed manual. This example, which has been admired in the Automobile Driving Museum since 2008, is dressed in period-correct teal paint. It is a well-kept and faithfully maintained example. Royal dependability and style rescued Chrysler in '37 and you can own this elegant piece of automotive history.
Admired in the Automobile Driving Museum since 2008
A well-kept and well-maintained example
Chrysler six-cylinder power paired with a three-speed manual transmission
A streamlined marketing success for Chrysler as it was a replacement model for the Airflow
VIN: 6921350
Odometer: 51816
Engine: 228cid (3.7l) I6
Trans.: 3-spd Manual
Chrysler faced a daunting marketing challenge in 1937. What does a company do when it stakes its brand on a dramatic innovation that turned out to be just a little too dramatic for the marketplace?
That was Chrysler's situation after the Chrysler Airflow's three-year run. The dramatic new aerodynamic design was a critical success but a commercial failure as customers just didn't "flow" to the look. Also, the Airflow, expensively priced, suffered from quality-control issues.
Enter -- or rather, reenter -- the Royal.
The model line was introduced in 1933 but made way for the Airflow. But when the company was forced to pivot in the 1937 model year, it resuscitated the Royal nameplate, using it for the company's new, moderately priced entry level. The Royal was a big success, and, buoyed by the impressive first-year sales, remained in place as the introductory Chrysler until 1950.
The Royal featured a dependable 6-cylinder engine and a sturdy 3-speed manual. This example, which has been admired in the Automobile Driving Museum since 2008, is dressed in period-correct teal paint. It is a well-kept and faithfully maintained example. Royal dependability and style rescued Chrysler in '37 and you can own this elegant piece of automotive history.
Admired in the Automobile Driving Museum since 2008
A well-kept and well-maintained example
Chrysler six-cylinder power paired with a three-speed manual transmission
A streamlined marketing success for Chrysler as it was a replacement model for the Airflow