Lot #174 - 1937 LaSalle Series 50 Touring

$0.00

VIN: 22256664
1937 LaSalle Series 37-50 Five-Passenger Touring Sedan

The LaSalle marque was introduced in 1927 by General Motors as a slightly lower-priced “companion” to the top-of-the-line Cadillac, becoming GM’s second-most-luxurious car.

As the Depression deepened in the early 30s, however, the LaSalle began to have more in common with Buick or Oldsmobile than with Cadillac — even featuring an Oldsmobile-designed engine.

But soon, GM realized it had made a mistake. Taking the LaSalle down-market didn’t help sales — much the reverse.

For 1937, the LaSalle really was a junior Cadillac again, equipped with a Cadillac V8 for the first time in years. As a result, LaSalle sales soared.

This lovely Series 37-50 sedan shows why. A true survivor, it is authentic and original from bumper to bumper. Clad in black lacquer and grey broadcloth, it could not enunciate “conservative elegance” more clearly.

This noble automobile awaits its next conservator the same way it has rolled the past 89 years — with grace and understated beauty. That next owner is in for a treat.